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Reinventing Enrollment Leadership:

Creative Thinking for Challenging Times

June 9-11, 2008
Woodcliff Hotel & Spa, Fairport, NY

SPEAKERS

Featured Luncheon Keynote Speakers

Ronald G. Ehrenberg, Ph.D., Director, Cornell Higher Education Research Institute, Cornell University, Ithaca, NY

Dr. Ronald G. Ehrenberg is the Irving M. Ives Professor of Industrial and Labor Relations and Economics at Cornell University and a Stephen H. Weiss Presidential Fellow. He also is Director of the Cornell Higher Education Research Institute and is an elected member of the Cornell Board of Trustees (effective July 1, 2006). From July 1, 1995 to June 30, 1998 he served as Cornell's Vice President for Academic Programs, Planning and Budgeting.

As Vice President for Academic Programs, Planning and Budgeting, Dr. Ehrenberg had a variety of responsibilities. He supervised the office of Institutional Planning and Research, the office of Statutory College Affairs, the office of Space Planning & Utilization, and the office of Academic Programs and Special Projects. He integrated academic planning across the colleges in Ithaca (with an emphasis on strengthening Cornell's social sciences) and between the Ithaca and Medical College campuses. Dr. Ehrenberg participated as one of four administrators in the central review of tenure and promotion decisions, one of four members of the Executive Budget Group which formulated budget policies, and as one of six members of the Capital Funding & Priorities Committee which approved all capital projects. He also supervised a number of academic units including the Cornell-in-Washington Program, the Cornell Institute for Public Affairs, the Cornell Plantations (capital projects), the Cornell University Press, the Herbert F. Johnson Museum of Art, and Cornell's Air Force, Army, and Navy ROTC units. He assisted the Provost in discussions with Academic Deans and the University Faculty Committee, and for the Provost served on the Library Board and chaired the Cornell Institute for Social and Economic Research Board. Dr. Ehrenberg worked with the Academic Affairs and Campus Life, the Building and Properties, the Executive, and the Land Grant and Statutory College Affairs committees of the Cornell Board of Trustees, as well as with various Trustee subcommittees and task forces. Finally, he chaired Cornell's NCAA certification review.

Dr. Ehrenberg received a B.A. in mathematics from Harpur College (SUNY Binghamton) in 1966 and a Ph.D. in economics from Northwestern University in 1970. A member of the Cornell faculty for 32 years, he has authored or co-authored over 120 papers and 20 books. He was the founding editor of Research in Labor Economics, and has served as co-editor of the Journal of Human Resources. Dr. Ehrenberg has served, or is serving, on several editorial boards and as a consultant to numerous governmental agencies and commissions and university and private research corporations. He is a research associate at the National Bureau of Economic Research, a research fellow at IZA (Berlin), was a member of the Executive Committee of the American Economic Association, chaired the AAUP Committee on Retirement and the Economic Status of the Profession, and is Past President of the Society of Labor Economists. He currently also serves on the National Research Council's Board of Higher Education and its committee on Gender Differences in the Careers of Science, Engineering and Mathematics Faculty, and the NACUBO Endowment Advisory Panel. Dr. Ehrenberg is a founding member of the National Academy of Social Insurance (Unemployment Insurance section), a National Associate of the National Academies of Science and Engineering and Institute of Medicine, and a member of the National Academy of Education, a Fellow of the Society of Labor Economists, and a fellow of the TIAA-CREF Institute.

A noted labor economist and coauthor of the leading textbook, Modern Labor Economics: Theory and Public Policy (9th ed.), his recent research has focused on higher education issues. He is the editor of American University: National Treasure or Endangered Species (Cornell University Press, 1997) and the author of Tuition Rising: Why College Costs So Much (Harvard University Press, 2000). He is the editor of Governing Academia (Cornell University Press, 2004), What’s Happening to Public Higher Education? (ACE/Praeger, 2006), and coeditor of Science and the University (University of Wisconsin Press, forthcoming).

Dr. Ehrenberg has served as a consultant to faculty and administrative groups and trustees at a number of colleges and universities on issues relating to tuition and financial aid policies, faculty compensation policies, faculty retirement policies, and other budgetary and planning issues. Among the institutions he has worked with are Brandeis University, Oberlin College, Northeastern University, The University of North Carolina, the University of Chicago, Vanderbilt University, the U.S. Naval Academy, the National Technical Institute for the Deaf at the Rochester Institute of Technology, Smith College, and the Suffolk University Law School, and Albany University (SUNY).




George D. Kuh, Ph.D., Chancellors Professor and Director, Indiana University Center for Postsecondary Education, Indiana University, Bloomington, IN

Dr. George D. Kuh is Chancellor’s Professor of Higher Education at Indiana University Bloomington where he directs the Center for Postsecondary Research, home to the National Survey of Student Engagement (NSSE) and related initiatives.  Kuh earned the BA at Luther College (IA), MS at St. Cloud State University, and Ph.D. at the University of Iowa.  During his 30 years at Indiana University, he served as chairperson of the Department of Educational Leadership and Policy Studies, Associate Dean for Academic Affairs in the School of Education, and Associate Dean of the Faculties for the Bloomington campus.  A past president of the Association for the Study of Higher Education (ASHE), Dr. Kuh has published about 300 items, made several hundred presentations on topics related to student engagement, assessment, institutional improvement, and college and university cultures and has consulted with 200 educational institutions and agencies in the US and abroad. He has received awards from several organizations including the Academic Leadership Award from the Council of Independent Colleges, the Virginia B. Smith Award for Innovative Leadership from the National Center for Public Policy in Higher Education, the Lifetime Achievement Award from the American College Personnel Association, and four honorary degrees.  In 2001 Dr. Kuh received Indiana University’s prestigious Tracy Sonneborn Award for a distinguished record of scholarship and teaching.





Presidents Panel


George Martin, Ph. D., President, St. Edward’s University, Austin, TX

Since becoming the 23rd president of St. Edward’s University on July 1, 1999, Dr. George E. Martin, has led the University’s collaborative effort to attain national recognition as one of the best small universities in the country.  This effort has already achieved results — every year since 2004, St. Edward’s has ranked in the U.S. News & World Report top tier for master’s-granting universities in the West.  This year the university is ranked 20th.

In the early days of his presidency, Dr. Martin introduced a vision and set of strategic priorities focusing on student enrollment, faculty recruitment and retention, curricular and co-curricular programs, new facilities, technology development, fundraising, and marketing. These strategic priorities combined with an ambitious campus master plan define the University’s future.

While growth and development have introduced changes at St. Edward’s, Dr. Martin is committed to ensuring that the University stays true to its mission: providing a personalized, transformative educational experience in a diverse, supportive community environment. Dr. Martin says the role of president is not one of power but of possibility. He leads by listening, thinking, sharing energy and ideas, and encouraging creativity within the culture of the institution.

President Martin volunteers his time to a number of higher education organizations, including serving on the boards of the Council of Independent Colleges (CIC), the Association of Catholic Colleges and Universities (ACCU), the Independent Colleges and Universities of Texas (ICUT), Saint Mary’s College, and the WYE Faculty Governing Board.  He chairs the Investment Committee of the ACCU and serves on the Executive Committee.  He co-chairs the Joint Working Committee of the Council of Public Universities and Chancellors and the Independent Colleges and Universities of Texas for the President’s National Security Language Initiative.  He serves on the American Council of Education’s Commission on Leadership and Institutional Effectiveness, and the CIC Awards Committee and Public Information Committee.  He chairs the Saint Mary’s College Board Enrollment Management Committee and is a member of the Facilities and Grounds Committee and the Ad Hoc Identity Initiative Committee.  He is a member of the American Association of Colleges and Universities (AACU), the Association of Texas Colleges and Universities (ATCU), and the Texas Campus Compact.  He has served as conference president for the NCAA II Heartland Conference and chaired the Texas Campus Compact.  He has chaired the National Association of Independent Colleges and Universities’ Reauthorization Task Force on Student Financial Aid and also served on its Tax Action Group and Committee on Student Aid.  He has chaired evaluation teams for the Western Association of Schools and Colleges.

President Martin received his bachelor’s degree from St. John’s University; master’s and doctoral degrees from Fordham University.




G. David Pollick, Ph.D., President, Birmingham-Southern College, Birmingham, AL

Dr. G. David Pollick became the 12th president of Birmingham-Southern College in July 2004 after serving since 1996 as president of Lebanon Valley College in Annville, Pa., a four-year, private liberal arts institution also affiliated with the United Methodist Church.  During his eight years at Lebanon Valley, Dr. Pollick oversaw growth and enhancements in several areas including enrollment, academic profile of first-year classes, freshman retention rate, fund-raising, campus facilities and planning, academic programming, study abroad, and intercollegiate athletics.

In his brief tenure at Birmingham-Southern, Dr. Pollick has initiated plans to grow the college’s enrollment from 1,400 to 1,800 over the next few years, position the college as a center for the discussion of issues surrounding human dignity, increase international study opportunities for students, add programming that will strengthen the college’s position within the framework of national liberal arts colleges and society’s needs, and broaden awareness and recognition of the college across the nation and world, among other initiatives.

Dr. Pollick also has served as co-chief executive officer and president of the Art Institute of Chicago and The School of the Art Institute of Chicago, acting president and provost and vice president for academic affairs at State University of New York College at Cortland, and dean of the College of Arts and Sciences and associate professor of philosophy at Seattle University in Washington.  He also has held administrative and academic positions at Saint John’s University in Collegeville, Minn., and College of Saint Benedict in St. Joseph, Minn. Dr. Pollick’s interest in architectural design and sculpture has led to the design, co-design, or consultation on some 15 college facilities and structures over the past decade, many of which have been recognized regionally and nationally.  He is a U.S. Navy veteran having served during the Vietnam War.

Dr. Pollick received his bachelor’s degree in philosophy from the University of San Diego; his master’s degree in philosophy from the University of Ottawa, Canada; his Ph.L. in philosophy from St. Paul’s University in Ottawa; and his Ph.D. in philosophy from the University of Ottawa.




Lisa Marsh Ryerson, President, Wells College, Aurora, NY

An experienced, innovative leader known for her advocacy of gender equity and commitment to providing increased access to higher education, Lisa Marsh Ryerson has served as president of Wells College since 1995. She is the 17th and first alumna president of Wells College.

Nationally recognized for her progressive views on higher education and community partnerships, President Ryerson speaks and writes about the benefits of inclusive coeducation, gender equality in education and society, women in leadership, and business-education partnerships among many other topics. 

Serving in her thirteenth year, President Ryerson has elevated the college’s national standing as a leader in providing an excellent liberal arts education at an affordable price. She led campus efforts to create a remarkable experiential learning program involving internships, community service, off-campus study, and research that connect the liberal arts with life, helping students attain their career and educational goals. She has overseen the refurbishment of many campus buildings including the construction of Stratton Hall, the college’s new science facility; and the development of a campus plan for improvement of the college environment so it can better support a learning community dedicated to excellence across the curriculum. Under her leadership, Wells completed the largest and most successful fundraising effort in the college’s history – a comprehensive campaign that, in 2000, surpassed its ambitious $50 million goal. 

President Ryerson led the Board of Trustees through a planning and decision-making process that included opening the college’s doors to matriculated male students for the first time in the college’s history beginning in fall 2005.  She continues to lead the college through the transition to coeducation and the subsequent increase in enrollment as well as the development of initiatives that build on the college's traditional academic strengths. She has positioned Wells’ internationally recognized and very successful study abroad and off-campus study program and Book Arts Center for further growth. In addition, the college is developing innovative partnerships with neighboring colleges. She also leads the strategic planning process, with associated assessment tools, that supports Wells community members in their work to serve the college mission, charting a path for the college’s continued success. 

President Ryerson played a key leadership role in the creation of the Aurora Foundation, an organization affiliated with Wells College whose goal was economic revitalization in and around the village of Aurora and that was dedicated to the college and community working in partnership to achieve mutually beneficial goals. The success of this collaborative effort may be seen at the historic Aurora Inn and several other renovated businesses in the village.

An active leader in many national, state, and local organizations, President Ryerson serves as a commissioner and executive committee member of the Middle States Commission on Higher Education; a board member of the Council of Independent Colleges (CIC); a member of the Board of Directors of the Metropolitan Development Association (MDA) of Syracuse and Central New York; a member of the North Eastern Athletic Conference President’s Council; and a director of the Independent College Fund of New York.  President Ryerson also serves on the Central New York Advisory Board of HSBC Bank; the board of the Northwood School in Lake Placid, New York; and the Board of Visitors at Miss Hall’s School in Pittsfield, Massachusetts. Her community leadership includes serving as a member of the Herbert F. Johnson Museum of Art Community Advisory Committee at Cornell and the board of directors of the Syracuse Symphony Orchestra.  She has served as past chair of the Commission on Independent Colleges and Universities of New York State; past chair of the Executive Board of the Public Leadership Education Network (PLEN) in Washington, D.C.; a former member of the American Council on Education’s Commission on Leadership and Institutional Effectiveness; past chair of the Board of the Women’s College Coalition in Washington, D.C.; and former board member of the National Association of Independent Colleges and Universities (NAICU). 

President Ryerson has been honored with a variety of awards including the Council for Advancement and Support of Education (CASE) District II Chief Executive Leadership Award; a New York State Senate Woman of Distinction Award; the Girls Inc. of CNY Spirit of American Women National Role Model for Girls Award; the Central New York Chapter of The Public Relations Society of America Communications Advocate Award; and a Post-Standard Achievement Award.

A native of Jamestown, New York, she earned her bachelor’s degree from Wells and her master of science degree from the State University of New York at Cortland.





Guest Speakers

Andrew S. Beedle, Ph.D., CEO, abeedle.com, incorporated, Roanoke, VA

Dr. Andrew Beedle is the founder and CEO of abeedle.com, incorporated, a marketing firm specializing in Internet strategy and communications services for higher education. He is a sought after speaker, presenting at national conferences ranging from NACAC to the National Small College Admissions Conference as well as industry sponsored symposia and engagements with individual Colleges and Universities.

In addition to speaking and writing on enrollment management and the growth of the Internet, Dr. Beedle has been interviewed by numerous publications including Inside Higher Ed, the Lawlor Review, the Admissions Marketing Report, and U.S. News and World Report.

His firm’s genre defining work for colleges and universities has been featured on various websites, won national ADDY, AMR, & CASE awards, and been mentioned in stories in the Wall Street Journal, USA Today, and U.S. News. abeedle.com’s electronic newsletter reaches nearly 1,000 high education professionals every month.

Prior to founding the company, Dr. Beedle was a veteran of higher education, holding teaching positions at the University of Connecticut, Grand Valley State University, and Trinity College (Hartford), where he also directed the program in Cognitive Science. His scholarly work has been published in the Journal for Neuroscience Research, The American Philosophical Quarterly, and the Journal of Philosophical Psychology.




Thomas F. Flynn, Ph.D., President, Alvernia College, Reading, PA

Dr. Thomas F. Flynn serves as president of Alvernia College—a comprehensive, Franciscan, “new American college” of approximately 3,500 students—distinctive for its emphasis on integrated, community-based, inclusive, and ethical learning.  With a large Seniors College of retired “life-long learners” and over 800 graduate students enrolled in five masters programs and an interdisciplinary Ph. D. in Leadership Studies, Alvernia is a leader in adult education.  Yet the undergraduate college has also undergone rapid and substantial growth, now enrolling over 1,400 students.  Prior to service at Alvernia, Dr. Flynn served as provost and president at Millikin University (IL) and dean and faculty member at Mount Saint Mary’s University (MD) as well as a senior advisor for the Council of Independent Colleges (CIC). At CIC, he led a two-year series of “President-Trustee Dialogues” and organized a symposium and a subsequent national report on the linkages between liberal arts education and leadership in business.  He has worked as a consultant-mentor on several curriculum initiatives of the Association of American Colleges and Universities (AACU) and as an advisor to presidents and boards on strategic planning and board development.  He is a passionate advocate for service-learning and community engagement initiatives as well as a champion of integrated enrollment management.  An undergraduate at Boston College (where he founded the student assistant admission program), he received his masters and doctorate in American Culture from the University of Michigan and still teaches annually.




Mark Kantrowitz, Founder/Publisher, FinAid.org

Mark Kantrowitz is a nationally recognized expert on student financial aid and paying for college. He is the founder and publisher of FinAid.org, the leading source for unbiased and clear financial aid information, advice and tools. He is director of advanced projects for FastWeb.com, the most popular and complete free scholarship matching site. He is the author of FastWeb College Gold: The Step by Step Guide to Paying for College (Collins, September 2006).

As a recognized financial aid expert for more than two decades, Mark has been called to testify before Congress about financial aid on several occasions and is interviewed regularly by news outlets, including the Wall Street Journal, New York Times, Washington Post, Los Angeles Times, Boston Globe, San Francisco Chronicle, Chicago Tribune, Baltimore Sun, Dallas Morning News, MSN, CNN, NBC, ABC, CBS, CNBC, USA Today, the Associated Press, Reuters, Bloomberg, Money Magazine, SmartMoney, Fortune, BusinessWeek, Kiplinger’s, US News & World Report, Newsweek, MarketWatch, University Business, Inside Higher Ed and the Chronicle of Higher Education. Additionally, he is consulted by financial aid administrators, professional associations and federal agencies nationwide and is on the editorial board of the Council on Law in Higher Education.

Mark's work in financial aid has been recognized by many awards, including a Meritorious Achievement Award from the National Association of Student Financial Aid Administrators, a Special Award from the College Board, the President's Award from the National Association of Graduate and Professional Students, and the Jefferson Medal from the American Institute for Public Service. He was also the Pennsylvania state finalist for the Congressional Medal of Honor Society’s Above & Beyond Citizen Honors.

Mark is ABD on a Ph.D. in computer science from Carnegie Mellon University (CMU), has a Masters degree in computer science from CMU, Bachelor of Science degrees in mathematics and philosophy from the Massachusetts Institute of Technology (MIT) and is an alumnus of the Research Science Institute program established by Admiral H.G. Rickover. He is a member of the board of trustees of the Center for Excellence in Education.

Not surprisingly, he was able to pay for his undergraduate education through scholarships and summer employment and his graduate education entirely through fellowships and grants. Some of the major scholarships, fellowships and education awards Mark has been awarded include: National Science Foundation Graduate Fellowship, Hertz Foundation Research Fellowship Grant, MIT Karl Taylor Compton Prize, MIT William L. Stewart Jr. Award, Courant Institute Prize for Mathematical Talent, Westinghouse Science Talent Search, Massachusetts State Science Fair First Award (four-time winner), USA Mathematical Olympiad, Massachusetts State Math Olympiad, New England Math League and Continental Math League. Mark is a member of the Phi Kappa Phi and Sigma Xi honor societies, and a national member of the Alpha Epsilon Lambda honor society of graduate and professional students.

Mark is a cancer survivor, the author of four books and holds five patents, with several additional patents pending.




Kathy Kurz, Vice President, Scannell & Kurz, Inc., Pittsford, NY

Kathy Kurz’s special area of expertise is in developing strategic financial aid and retention programs, designed to enhance enrollment results.  As a former Associate Vice President at the University of Rochester and Director of Financial Aid at Earlham College, she pays special attention to ensuring that the solutions recommended are practical, detailed, and implementable.  As Vice President of Scannell & Kurz, Ms. Kurz provides consulting services to higher education clients on pricing and financial aid strategies, retention initiatives, budget planning, and operations in student service offices.  A regular contributor to University Business, Ms. Kurz also serves as a presenter at national conferences such as NACUBO, NACAC, CIC, College Board, and Academic Impressions.

Ms. Kurz has an M.A. in Higher Education Administration from Indiana University and a B.B.A. in Accounting from the University of Texas.




Courtney O. McAnuff, Vice President of Enrollment Management, Rutgers, The State University of New Jersey, Piscataway, NJ

Courtney McAnuff joined Rutgers University in June 2006 as Vice President for Enrollment Management.  Courtney’s area of scope and function covers Undergraduate Admissions, Student Financial Aid, Academic Records, Registration, Retention Programs and Early Awareness Outreach.  Previously, he served as Vice President for Enrollment Services as Eastern Michigan University.  Prior, he spent his formative professional years at the State University of New York at Farmingdale.

Courtney serves as a consultant to numerous colleges and universities and has served on several Boards of Directors.  He has been awarded the Chancellor’s Award for Most Outstanding Administrator-State University of New York System; Administrator of the Year by Student Government at Eastern Michigan, President Gold Medallion Award-Eastern Michigan University as Administrator of the Year and many other awards.

Mr. McAnuff is an outstanding leader focused on bringing Rutgers outstanding leadership and new programs such as his commitment to Rutgers Future Scholars Program.  His continued goals to make Rutgers University continued to be recognized as a quality and progressive academic institution, meeting the diverse needs of New Jersey and the nation.



Leila Moore, Ed.D., Vice President, William Spelman Executive Search, Webster, NY

Leila V. Moore, Ed. D. is President of the Board of Trustees of the ACPA Educational Leadership Foundation, and is an Adjunct Professor of Student Affairs in Higher Education at Salem State College in Salem, MA.  In 2002, having served higher education in administrative and faculty roles for four decades, she retired from the University of New Hampshire where she had been Vice President for Student Affairs.  Dr. Moore has been a graduate faculty member at the University at Albany, the College of Saint Rose, Bowling Green State University, and Penn State University.  She has served on numerous accreditation teams and has been a consultant to student affairs staff and faculty at a dozen colleges and universities.  Her responsibilities as a student affairs practitioner have been in the offices of Counseling and Mental Health, Career Services, Judicial Affairs, Student Activities, Leadership Development, Residence Life, Assessment, New Student Orientation, and Student Unions. Dr. Moore holds a Bachelors Degree in English Literature from Carnegie Mellon University, a Masters Degree in Student Personnel Administration from Syracuse University, and a Doctor of Education Degree in Counseling and Personnel Services from the University at Albany.




John C. Nelson, Managing Director Health Care, Higher Education, Infrastructure & Not-for Profits, Public Finance Group, Moody’s Investors Service, New York, NY

John joined Moody’s in 1991 and is now Managing Director of Moody’s Health Care, Higher Education, Infrastructure and Not-for-Profit rating teams.  These teams conduct research and analysis on more than one thousand public and not-for-profit enterprises including airports, ports, toll roads, hospitals, universities & related not-for-profits, and public power agencies.  John is responsible for development of multi-year business plans and market strategy, annual budgets, credit policy, and human resource evaluations for the teams that he oversees.

John was the founding chair of Moody’s Public Finance Credit Committee (PFCC), which is charged with promoting analytical consistency and transparency across Moody’s different teams engaged in public finance ratings.  He remains a member of the PFCC and is also currently a member of Moody’s Fundamental Corporate Finance Credit Committee.

John has personally visited more than 300 higher education, health care, housing, and infrastructure organizations in the U.S. and Canada.  He also has spoken at more than 100 different conferences, seminars and board meetings for various public, not-for-profit and private organizations.  John was named by both Institutional Investor magazine and Smith’s Research and Rating Review to their All-Star Fixed Income Research teams.

Prior to joining Moody’s, John managed an executive staff of corporate planners for the Port Authority of New York and New Jersey.  He also spent four years as a country risk analyst for Republic National Bank, as well as two years as budget advisor to New York City Council President. 

John received a B.A. in History with a concentration in Economics from Binghamton University in New York, a Masters of Public Policy from the University of Texas at Austin, and was a research associate at the Aspen Institute for Humanistic Studies in Aspen, Colorado.




Jim Scannell, Ed.D., President, Scannell & Kurz, Inc., Pittsford, NY

Dr. Scannell’s special area of expertise falls in recruitment – from mentoring admissions leaders to building new demand through data analysis and the development of strategic communications.  Dr. Scannell’s administrative career spanned over 25 years of leadership in admissions, financial aid, and enrollment management at Boston College, Cornell University, and the University of Rochester.  As President of Scannell & Kurz, Dr. Scannell provides consulting services to higher education clients on admissions marketing and operations, financial aid policies and practices, strategic enrollment planning, organization for enrollment management, and program development.  He is a regular contributor to University Business and a presenter at national conferences such as TIAA-CREF, College Board, and the Snowmass Institute.  He also serves as a faculty member of The Executive Doctorate Program, at the Graduate School of Education, University of Pennsylvania.

Dr. Scannell holds an Ed.D. in Educational Administration and Supervision from Boston College, an M.A.T. in Language Arts from Harvard University, and a B.A. in English from Boston College.




Robert A. Sevier, Ph.D., Senior Vice President for Strategy, Stamats, Inc., Cedar Rapids, IA

With more than 25 years of leadership experience in strategic thinking and planning, integrated and brand marketing, market research, and student recruiting, Dr. Sevier’s innovative work has been featured at hundreds of professional conferences as well as in higher education’s major marketing publications, including Currents, Journal of College Admissions, Admissions Strategist, University Business, and College & University.

Dr. Sevier holds a Ph.D. in policy analysis and higher education administration from The Ohio State University, and has authored six books on integrated marketing, brand marketing, innovation, and strategic planning.  After teaching and working as an administrator at The Ohio State University, Denison University, Mount Vernon Nazarene University, and Oregon Health Sciences University, Dr. Sevier joined Stamats in 1988.




Judson R. Shaver, Ph.D., President, Marymount Manhattan College, New York, NY

Dr. Shaver holds a Ph.D. in Christianity and Judaism in Antiquity from the University of Notre Dame where he also earned his MA.  After serving as a faculty member at Wheeling Jesuit College and then at Seattle University, he went on to Regis University as Dean of the College and Associate Professor.  Dr. Shaver was then named Provost and Vice President for Academic Affairs at Iona College where he also held the rank of Professor.  Among Dr. Shaver’s honors and awards are a Fulbright, Brown University, NEH and Danforth Fellowships.  He is the author/co-author of Torah and the Chronicler’s History Work, Understanding the Sunday Readings and a number of articles, reviews and papers. 

Dr. Shaver took office as President of Marymount Manhattan College and Professor of Religious Studies in July 2001 and serves as an ex officio member of the Board’s standing committees.




William Spelman, President, William Spelman Executive Search, Webster, NY

William H. Spelman received his B.S. from Springfield College and his M.A. from the School of Education at New York University. He has spent over twenty-five years in the field of student affairs, notably as director of Wilson Commons and then associate dean of students at the University of Rochester. Professionally, he has served as a Vice President for Regions and then for two terms as President of the Association of College Unions-International, and as a member of the Copyright Tribunal.  Mr. Spelman was involved with the development of the Council on the Advancement of Standards (CAS), has been a member of conference program committees and standing committees for many professional organizations, and is a regular presenter at regional and national meetings. He has consulted nationally on the design of over 25 college unions/student centers. Additionally he has served on the Board of Trustees of his alma mater and was a member of the Executive Committee of that Board. He was a founding partner of the Spelman & Johnson Group, a nationally recognized search and consulting firm. Currently he is President of William Spelman Executive Search.




C. Dan Unkefer, Proprietor/Consultant, High Performance Concepts, LLC, Raleigh, NC

Working with global leaders in the Pharmaceutical, Telecommunications, and Information Technology industries, Dan Unkefer has spent the last 13 years as sole-proprietor of High Performance Concepts, LLC, (www.hipercon.com/cdanunkefer.htm) addressing all levels of  management and leadership development, business development, and business challenges (sales, competitive studies, technology reviews).  His current focus is on small business challenges and assisting owners in reaching potentials within.




Case Study Presenters

Chris Domes, Vice President for Enrollment and Student Services, Marymount University, Arlington, VA

Chris Domes is Vice President for Enrollment and Student Services at Marymount University in Arlington, VA and is responsible for undergraduate/graduate admissions, financial aid, student development, athletics, campus safety and transportation, and campus ministry. Mr. Domes has been involved in admissions counseling, recruitment, enrollment management, and student services for over 20 years.

Mr. Domes came to Marymount in 1996 as Dean of Admissions and later served as VP for Enrollment Management. He holds a bachelor’s degree in History and a master’s degree in Counseling Psychology from St. Bonaventure University and is pursuing a doctoral degree at The George Washington University.




M. Dolan Evanovich, Vice Provost of Enrollment Management, University of Connecticut, Storrs, CT

Dolan Evanovich, Vice Provost for the Division of Enrollment Management at the University of Connecticut, is responsible for strategically recruiting, retaining, and graduating the best, brightest, and most diverse students from Connecticut and beyond.  The Division of Enrollment Management encompasses 110 employees within the Office of Undergraduate Admissions; the Office of Student Financial Aid Services including scholarship programs, student employment, and veterans’ administration; the Office of the University Registrar; New Student Orientation; the UConn Parents Association; the Wilbur Cross Student Services Center; and provides oversight responsibility for student retention and graduation programs and services.

Mr. Evanovich previously served as the Director of Undergraduate Admissions at Arizona State University and at Eastern Michigan University, and as Associate Director of Admissions at Lock Haven University of Pennsylvania.  He has been an invited speaker at numerous national and international conferences, including: the American Marketing Association (AMA) Symposium for the Marketing of Higher Education; the University of Fort Hare, South Africa, Tertiary Educational Linkage Project (TELP); Monterrey Tech University’s First National Marketing Congress in Mexico; the AIR/CASE Research Colloquium on Public Opinion and Higher Education; the 43rd Annual AIR Forum Tampa 2003 as plenary speaker (“Information is Power:  Using Data to Drive Planning, Management and Decision Making in Higher Education”); the Society for College and University Planning (SCUP) North Atlantic Regional Conference 2003 (“Climbing the Ladder:  Improving Your Institutional Rankings”): the University of Tennessee Board of Trustees Meeting in March 2005 (“Enrollment Management and Planning”): the Noel Levitz Student Recruitment, Marketing, and Retention conference, July 2007 (“Data-Driven, Research-Based Retention and Graduation Strategies:  Ten Steps to Develop a Winning Program”); and the National Symposium on Student Retention sponsored by the Consortium for Student Retention Data Exchange (“Achieving Retention and Graduation Success Through a Ten Step Collaborative Approach”).  The enrollment management team is also the recipient of the University of Connecticut 2006 Diversity Award and the Educational Policy Institute 2006 Outstanding Student Retention Program Award.

Mr. Evanovich holds a MA in Geography and Regional Planning, and a BA in Urban Planning from the California University of Pennsylvania.




Marc Harding, Director of Admissions and Enrollment Services, Iowa State University, Ames, IA

Marc Harding is Director of Admissions and Enrollment Services at Iowa State University and oversees the Office of Admissions, New Student and Precollegiate Programs, and Educational Talent Search/Upward Bound.

Mr. Harding came to Ames, IA in 1997 as Director of Admissions. He has worked at three land-grant universities and earned degrees from two: a B.A. from the University of Massachusetts-Amherst and an M.Ed. in Educational Leadership Policy Studies with a specialization in community colleges from Iowa State University. Mr. Harding is currently enrolled in a doctoral program in Educational Leadership at Iowa State. 




Mary Piccioli, Assistant Vice President for Institutional Research and Planning, St. Bonaventure University, St. Bonaventure, NY

Mary Piccioli was recently appointed to a new position, Assistant Vice President for Institutional Research and Planning, at St. Bonaventure University in southwestern New York State, and is responsible for establishment of an IR office and associated functions, as well as the coordination of long term strategic planning.  She previously served as the Dean of Enrollment at St. Bonaventure, where her responsibilities included undergraduate and graduate admissions, financial aid and institutional research. Prior to that position she served fourteen years as the Director of Financial Aid.

Ms. Piccioli holds a Bachelor of Science degree in mathematics and a master of science degree in business administration, both from St. Bonaventure University.


Carol Streit, Vice President for Enrollment & Associate Provost, Lesley University – Main, Cambridge, MA

Dr. Carol Streit serves as Vice President for Enrollment and Associate Provost at Lesley University - a comprehensive university located in Cambridge, Massachusetts and offering professional degree programs for teachers in 24 states across the country.  With 12,000 students, the university has retained its focus for nearly one hundred years on graduating change agents equipped with the values, skills and civic responsibilities to improve the lives of others – through careers in education, human services, and the arts. Lesley graduates share one thing in common: a passion for making a difference in the lives of others. Known for innovation, Lesley’s growth over the past two decades has been remarkable, including mergers with the Art Institute of Boston and the Audubon Expedition Institute, and a decision in 2005 for Lesley College, the namesake of the university, to become co-educational.

Trained initially as a psychologist, Dr. Streit has held ten positions at Lesley, as faculty, academic dean, dean of students, and in staff roles associated with two institutional mergers and a capital campaign.  A graduate first of “the” Ohio State University, Dr. Streit holds Masters and PhD degrees in Educational Psychology from Boston College.



Darin Wohlgemuth, Director of Research for Enrollment, Iowa State University, Ames, IA

Darin Wohlgemuth serves as the Director of Research for Enrollment and the Director of Budget Research and Analysis.  He has a Master’s degree and Ph.D. in Economics from Iowa State University where his research focused on the demand for higher education.  He has been with the Enrollment Services area at Iowa State University since 1999.  Mr. Wohlgemuth was asked to join the Office of the Executive Vice President and Provost in 2006 to conduct research and develop models to implement the "Resource Management Model" which is Iowa State University’s new responsibility center management budgeting approach.






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